NCL are known for their innovation. For example, here are just a few examples of NCL firsts: The First Caribbean cruise; The First private island - Great Stirrup Cay; The First alternative restaurant; The First Internet café at sea; The First to offer children's programmes; The First "Dive-In" snorkelling programme offering equipment, instruction and snorkelling excursions to the best snorkelling sights around the world. The First major U.S. cruise line to offer passengers the true freedom delivered by Freestyle Cruising; The First to offer cell phone and WiFi service fleetwide and finally The First bowling alley at sea.
 
With their signature Freestyle Cruising, NCL turn traditional cruising on its head by having no fixed dining times, no formal dress codes, relaxed disembarkation, up to 13 different restaurants and even more lounges, bars, theatres and other entertainment and activity options. No other cruise line offers 13 different restaurants on board a single ship. No other cruise line even comes close. Steak, sushi, Teppanyaki, tapas, French, Mediterranean, Asian Fusion, Italian, Tex-Mex, buffets, pizza. Your choices are endless.  In addition, NCL offers a host of on board activities, you can go bowling or to the spa. Try out the bungee trampoline or yoga. Karaoke or kick-boxing. Or go swimming, spinning, shopping or jogging. Off the ship, you can try their hiking, biking, diving, snorkelling, surfing, golfing, touring and partying Shore Excursions.

NCL are particularly child friendly. NCL offer what you want, what your kids want & good times all around, for all ages, at all times, just the way you like it. Plus, complimentary activities happen every day—whether your child wants to paint, have a pyjama party or put on a show. And just think of the new friends they'll make—you might even have to schedule time just to see them.

All nine new NCL and NCL America ships introduced since 2001 have been designed or purpose built for Freestyle Cruising, offering the flexibility and variety that guests want. NCL today has the youngest fleet in the industry, providing guests the opportunity to enjoy the flexibility of Freestyle Cruising on the newest, most contemporary ships at sea, and has recently added its latest new ship, the 2,400 passenger Norwegian Gem. NCL also announced plans to build two new third generation Freestyle Cruising ships that will take them to a whole new level when they are introduced starting in 2010.

Most importantly, NCL give you the freedom to customize your experience to suit your schedule, not theirs